Top Tips for your First Stand at an Exhibition?

When you are starting out in business, or just looking to increase awareness of your current company, having a stand at a market specific exhibition can open you up to a whole new variety customers, contacts, and ideas.

So, you’ve just booked your first ever stand at an industry exhibition? Here are a few things that are worth you knowing…

Because you only have a small space to promote your business, you need it to stand out with your branding as much as possible. Things like roller banners are great for a professional look and are also relatively inexpensive.

If you have a bigger budget, something like a pop up display will cover the back of your stand but also make your space eye catching, informative and professional looking to all passersby.

Having a table at the front middle is also useful as a way of talking to clients over, also having things like leaflets and brochures sitting on there. Because you are behind the table it gives an opportunity to be approachable as there is a space between yourself and the people coming to your stand. This table is a focal point and it will enable people to feel comfortable coming over because if you didn’t have one, then they would feel like they are intruding.

A thing we have found to work is to display the 5 reasons people should come and talk to you on your display. This gives a reason for people to come and talk to you as they will see clearly what you offer. If it just your logo and website address, some people may be confused as to what you are offering.

Making sure the people who visit your stand leave with something such as a business card, brochure, or leaflet is very important. They will truly review everything they have visited at these events once they get home, so literature is important.

What are your goals?

There are two goals when having a stand at an exhibition;

1)      Make a memorable impression.

2)      Make sure you educate as many people as possible and give them literature.

As you are going to be one out of many stands at the event, standing out, looking professional and giving people a reason is key to making the most of your time there.

We provide a wide variety of equipment to make you stand out at exhibitions such as banner stands, pop up displays, A Frames, and roll up banners. So give us a call today if you are needing any help and advice with your next exhibition stand.

Exhibitions happening at the Birmingham NEC this year (2012)

As we are the leading supplier of exhibition equipment, we get a lot of customers who obviously have stands at these events. Some of our customers miss out on exhibitions because they simply don’t know about them.

So here is a list of exhibitions that you can find happening at the Birmingham NEC in the next year;

The PPMA Show (Trade) 25 – 27 Sep 2012

Mediplas 2012 (Trade) 25 – 26 Sep 2012

MM Live UK, MEMS Live UK & NANO Live UK 2012 (Trade) 25 – 26 Sep 2012

Sensing Technology 2012 (Trade) 25 – 26 Sep 2012

TCT Live 2012 (Trade) 25 – 26 Sep 2012

Cycle Show 27 – 30 Sep 2012

A Place in the Sun Live (Public) 28 – 30 Sep 2012

The Pharmacy Show 2010 (Trade) 30 Sep – 01 Oct 2012

World of Learning 2012 (Trade) 02 – 03 Oct 2012

The National Wedding Show (Public) 05 – 07 Oct 2012

BPM 06 – 08 Oct 2012

Grand Designs Live Birmingham (Public) 12 – 14 Oct 2012

The Motorhome and Caravan Show (Public) 16 – 21 Oct 2012

The Telegraph CRUISE Show – Birmingham 2012 (Public) 20 – 21 Oct 2012

British Ski + Board Show (Public) 26 – 28 Oct 2012

Dive 2012 – The International Sub-Aqua and Watersports Show (Public) 27 – 28 Oct 2012

The National Work Placement Exhibition (Public) 01 Nov 2012

Antiques for Everyone (Public) 01 – 04 Nov 2012

The National Graduate Recruitment Exhibition (Public) 02 – 03 Nov 2012

Euro Bus Expo (Trade) 06 – 08 Nov 2012

EHI Live 2012 06 – 07 Nov 2012

The Composites Engineering Show 2012 (Trade) 07 – 08 Nov 2012

UK Plastic Electronics Show 2012 (Trade) 07 – 08 Nov 2012

Aero Engineering 2012 (Trade) 07 – 08 Nov 2012

Crafts For Christmas (Public) 08 – 11 Nov 2012

Hobbycrafts (Public) 08 – 11 Nov 201221 – 24 Mar 2013

Cake International – The Sugarcraft & Cake Decoration Show (Public) 09 – 11 Nov 2012

Care Show Birmingham (Trade) 13 – 14 Nov 2012

Nursing in Practice 2012 (Trade) 13 Nov 2012

The Footman James Classic Motor Show (Public) 16 – 18 Nov 2012

The Footman James Classic Motorbike Show 16 – 18 Nov 2012

Management in Practice 2012 (Trade) 21 Nov 2012

Festive Gift Fair (Public) 22 – 25 Nov 2012

The National Engineering & Construction Recruitment Exhibition (Public) 23 – 24 Nov 2012

The Winter Memorabilia Show (Public) 24 – 25 Nov 2012

Warley National Model Railway Exhibition (Public) 24 – 25 Nov 2012

G.C.C.F Supreme Cat Show (Public) 24 Nov 2012

Motorcycle Live (Public) 24 Nov – 02 Dec 2012

The BBC Good Food Show Winter (Public) 28 Nov – 02 Dec 2012

The Flying Show 01 – 02 Dec 2012

Clothes Show Live 2012 (Public) 07 – 11 Dec 2012

LKA Championship Dog Show 15 – 16 Dec 2012

Toy Collectors’ Fair (Public) 27 Dec

Full of Energy after designing, producing and installing a bespoke exhibition for GDF Suez

Ponderosa Group recently asked WeDisplay to design, produce and install a bespoke exhibition stand for one of their customers GDF Suez who are part of the GDF Suez Group and provide energy solutions for industry and commerce. Ponderosa are a leading provider of world class brand thinking, highly responsive direct marketing and digital expertise and wanted an exhibition provider who could compliment their own very high standards. Through 2D design concepts, design development and attention to detail we were able to deliver an exhibition solution that everyone was delighted with. Our on-site installation team are exceptional with qualified set builders, electricians and graphics application specialist. The client was delighted with the quality and efficiency from start to finish.

“Just wanted to a big thank you to you and your team for all your hard work and going the extra mile to produce such a great stand. 

My client was very pleased with it and so was I. Will definitely be putting more work your way. Thank you”

Hollie – Ponderosa 

We would like to thank The Ponderosa Group for the opportunity to work with them and look forward to doing more in the future.

If you have any exhibition requirements contact Peter at WeDisplay on 0114 2518807